When people search for your products and services, you obvisously want to appear as high in the search engine rankings as possible but.
the reasons for this are more than just because you want them to click through to your website
There is a certain amount of value in simply appearing in search results for term directly releted to your business for instance most searches dont just simple search once click on some website

An important aspect of SEO is making your websites easy for both users and search engine robotos to understand .Although search engine have become increasingly
sophisticated in many ways they still can't see and understand a webpage the same way a human does .
SEO helps the engines figure out what each page is about and how it may be useful for users